Asking your target audience for a sale right away is probably not a good idea. That's because your prospects hardly know you. It's not that they dislike you, but they haven't had an opportunity to get to know you, either. As a result, they don't fully trust in your ability to solve their big problem. Therefore, asking them to make a purchase at this point will likely fall on deaf ears. What's more, the percentage of prospects who would immediately convert to paying clients would likely be quite low – which is a waste of not only the time you spent developing your marketing materials, but also the money associated with them.
So, how do you get your prospects to know, like and trust you? The first step to guarantee higher conversions is to start by providing value to your prospects – without asking for much in return. Specifically, entice your prospects with a free (or practically free), irresistible offer. By doing so, you'll achieve two very important milestones. First, you'll attract a lot of prospects to your business, and, second, you'll get their attention. Then, once you have their attention, you can build the "know, like and trust" factor to easily convert them into paying clients.
Automatic fitness challenges, in particular, are the perfect vehicle to deliver your irresistible offer while building the "know, like and trust" factor. In this guide, we'll take an in-depth look at automatic fitness challenges. Specifically:
- What they are
- What makes them awesome
- How to design a high-converting automated fitness challenge
- How to set one up in TrainerFu
What is an Automatic Fitness Challenge?
An automatic fitness challenge is a short (five- to 10-day), online fitness challenge that automatically delivers one or two small benefits to the participants.
Why makes an Automatic Fitness Challenge awesome?
They're Easy to Join
The best part about automatic fitness challenges is that participants can start the challenge in less than two minutes from the moment they decide to join; there's no need to make a phone call, schedule an appointment or wait for the scheduled appointment. In fact, the whole onboarding process is 100% leak-proof – which guarantees you to get more prospects in the door than any other lead generation strategy.
To make it easy, each challenge created in TrainerFu has its own registration page that you can share via Facebook, Twitter, Instagram, LinkedIn, email, your website, swag – you name it. Then, a prospect simply clicks on the link to register to join the challenge. After that, their client account will be created automatically and they'll be redirected to download the TrainerFu client app, where they can begin the challenge immediately.
They're Will Attract Ton of Prospects
TrainerFu challenges are enticing to potential clients. Consider these examples of automated fitness challenges:
- Stay Hydrated, Stay Fit: 7-Day Fitness Challenge
- Veggie Up: 10-Day Fitness Challenge
- Clean Eating: 5-Day Fitness Challenge
Now, compare the fitness challenges above to these common, less-effective lead generation tactics:
- 1 free personal training session
- 1 fat loss ebook
- 1 weight loss seminar
What do you think will get your prospects more excited? What would get you more excited?
Automatic fitness challenges are attractive because they pack a lot of value and deliver one or two tangible benefits to participants for free (or at a low price). Along the same lines, more value will result in more sign-ups which, in turn, improves your ROI.
They Show & Don't Just Tell
To prospects who are shopping around, every fitness business looks the same. Each one claims to provide unparalleled training, accountability, motivation, support and so on. They all have a nice website, amazing success stories, tons of testimonials, and a wall full of before and after photos. The problem is that your prospects are skeptical about all these claims; to them, it's all marketing speak.
In this crowded fitness market, the best way to attract and convert prospects is not by telling them how wonderful you are; instead, let them see it for themselves. Automated fitness challenges build the foundation for the "know, like and trust" factor that will help you close more clients – without the need for a hard sell. They enable you to deliver a unique opportunity to your prospects to experience several of the most important aspects of your training, such as:
- How you keep them motivated and accountable
- Whether your plan is easy to follow
- What makes you different
- Your style, and if you make training fun
- If you have a supportive community
- And much more
In a way, automated fitness challenges are similar to the samples of fruit that vendors hand out at farmers markets. When you eat it, you get a taste of what the entire fruit will be like. You're not satisfied, but hopefully you're enticed enough to buy.
They're Short & Automatic
Automatic fitness challenges are offered for free or at a very low price; the goal is not to make money, but rather to attract qualified leads so that you can convert them into paying customers and then make money.
To ensure that the automatic fitness challenges are worthwhile, it's important that they're short – so they can quickly transition prospects into paying customers – and that they don't take too much of your time to put together or maintain.
That's why the automatic fitness challenges in TrainerFu enable you to automate everything – from registration to the delivery of workouts, checking in on habits, reminders and educational content. These trial runs of your service provide massive value to your prospects – with a minimal investment of time on your end.
A great automatic fitness challenge can transform your fitness business. They provide would-be customers with an unmatched opportunity to experience your products and, ultimately, build the "know, like and trust" factor. Keep reading, because in this comprehensive guide, we'll cover everything you need to know to make your first challenge a success:
Part 2: How to Design a High-Converting Automated Fitness Challenge
Part 3: How to Set Up an Automated Fitness Challenge in TrainerFu