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Boost Your Fitness Brand with These Engaging Instagram Story Ideas | Trainerfu

Fitness Instagram Story Ideas

Instagram is full of options.

Some users like to hang out on the traditional feed, scrolling through pictures and carousels. Other users might spend more time on the “Explore” page, discovering new accounts and checking out what’s trending. Reels are another popular form of Instagram entertainment, where users watch, create, and share short videos.

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But this blog is about yet another way to use Instagram. With Instagram, you can share all of these posts and more with your followers for shorter periods. You can also create engaging and interactive moments, share branded graphics, use storytelling to capture your audience, and much more!

Yep. It’s Instagram Stories, and if you’re not using them for your fitness business, you are missing out on a stellar avenue to connect with your audience and build your brand. In perspective, 500 million accounts use Stories daily, and 58% of users say they are more interested in a brand after seeing it in a Story.

However, consistently generating great ideas for Instagram Stories can be challenging in a fitness business. That’s why we want to share some Story content ideas that personal trainers can use to maximize this feature.

This post will inspire you to consistently post on Instagram Stories and start using this tool for your fitness business.

Table of Contents:

Chapter 1

Why should you be using Stories on your fitness Instagram account?

Before we explore great Instagram Story ideas for your fitness business, let’s first discuss what makes stories special and how they can help you grow your account as a personal trainer.

Stories differ from other post types because they only exist on your page for twenty-four hours. One thing that is great about using Instagram Stories is that it doesn’t take as much time to produce as other types of posts (looking at you, Instagram Reels) and can help you be in front of your audience more often.

Stories can be short, one-off shares, or used to create a narrative with a beginning, middle, and end. Here’s a fitness Story example: You start a workout, struggle, and come out victorious! Then, you treat yourself to a smoothie at your favorite cafe.

Your audience enjoys following along with your Stories in this way, and using Instagram Stories to share actual stories can be an enjoyable way to keep them coming back for more.

With this in mind, let’s explore specific ways to use Stories for your fitness account.

Chapter 2

Story ideas for your fitness account

Now for the part you’ve been waiting for — actual content ideas for your Stories.

We’ll give you some general Story ideas and examples of how to incorporate them into a fitness account. Your Instagram Stories should complement your overall content plan on Instagram, helping you stand out from the competition and generate personal training leads and sales.

Keep in mind that as you’re creating a Story strategy, you can also select Stories to be featured in your highlights section at the top of your profile. These selected Stories will live on your page for as long as you want them to. This makes relevant business information (like hours, pricing, testimonials) easy to find under your bio and contact information.

Fitness Instagram Story Idea 1 @ryanreadthrive using highlights effectively

Behind-the-scenes stories help you connect to your audience

Instagram Stories are arguably the best place to give followers a glimpse into your daily life. This helps you be more relatable and builds the like factor, which is incredibly important for converting followers into paying clients!

You can build your behind-the-scenes Story with a beginning, middle, and end. For example, you might share a shot of your grocery cart, a text-based Story about a recipe, a video of you making it, and an image of the final product on your plate.

Behind the scenes can also show glimpses of your life outside the business. This is where shared identities come in.

Fitness Instagram Story Idea 2

Think about your ideal client. What part of their identity do you relate to? Maybe it’s being a mom, a pet owner, a nature lover, etc. You can highlight a couple of these identities on your Instagram Stories by simply sharing pictures or videos as you go through your day-to-day life outside of your fitness business.

Tips and how-tos establish your expertise

Sharing educational content is important for all businesses, especially in the fitness world. In fact, educational “pillar” content should make up about 40% of your overall content plan, and Stories are a great place to incorporate tips and how-tos that highlight your expertise.

Fitness Instagram Story Idea 3

When sharing how-tos and tips you can use the first Story to catch your audience’s attention with a hook, like a common misconception or a surprising fact. The rest of the stories in the series can continue to shed light on the topic. Text and photos work just fine here and are easy to create. Keep the text blocks on each slide relatively short to hold your audience’s attention and keep your Stories easy to read.

Also, consider building up to an important topic with a couple of days’ worth of tidbits on the subject, then record a video of yourself explaining it in full detail.

To create fantastic educational content, start by digging into what you’re most passionate about—something you want more of your audience to know. You might also consider common myths that your followers and clients have and use Stories to bust those myths with the truth. Use your knowledge and expertise to teach your followers what you know and build that connection and trust.

Social proof helps you build trust

Along with establishing expertise, building trust with followers is also important. You should constantly share social proof on your account that shows followers what it’s like to work with you and the results you bring to your clients.

Fitness Instagram Story Idea 4

Stories are a great place to do this. Here are some ideas:

  • Share clients having fun during a workout.
  • Highlight client results with before and after photos.
  • Celebrate client wins and milestones.
  • Share text-based Stories of client testimonials.

Remember, your followers love a good story, and what better story to tell than someone’s experience working with you?

These are a great type of Story to feature in your highlights. After you post them, you can add them to your highlights, putting all of your social proof in one central location. Having a lot of social proof in an easy-to-find place on your profile helps interested followers decide whether to work with you.

Convert followers with a call to action

Stories are a great place to encourage your followers to take action. Share your offer and invite your audience to take the next step!

Fitness Instagram Story Idea 5

In some Stories, you can come out and ask for a sale. You might present your offer and tell followers how to sign up for your program or schedule their first consultation with you.

You may also ask for action that doesn’t directly lead to a sale. Other calls to action might include:

  • “Share this story with a friend”
  • “Follow the link in my bio to learn more”
  • “Check out my latest Reel”

Highlight what makes you different

Standing out from the crowd in a saturated fitness market can be challenging. Stories are a great way to highlight your competitive advantage and share what sets you apart from the rest.

Fitness Instagram Story Idea 5

Here are some examples:

  • Share FAQs about your signature program.
  • Record a quick video of the workout routine you swear by.
  • Talk directly to the camera to explain what sets your training apart.
  • Create a series that highlights your training and education.

Increase engagement with interactive stories

Lastly, one of the best things about Stories is that your audience can interact with them in more ways than other social media posts. Story badges and buttons allow you to ask your audience questions, conduct a poll, share your favorite workout song, and more.

Fitness Instagram Story Idea 7

These are all features you can include in the other types of stories listed above, but interactive stories can also stand alone to communicate with your audience. Through these types of Stories, you can answer questions about your business, find out what kind of content your followers want to see, and gauge interest in programs or upcoming launches.

One big part of building a following on Instagram and attracting more online personal training clients is being active on your account and engaging with your followers. These kinds of Stories are a perfect way to do this.

Chapter 3

Make an amazing story for your fitness business today

Instagram Stories are one of the easiest ways to show up on Instagram and can help you stay consistently connected with your followers. Keep these ideas in mind as you go through your day and see where you can take a moment to share something with your audience.

Stories are one of the many great features on Instagram that can help you build your brand and grow your fitness account. If you need more advice for creating your Instagram marketing strategy, check out our Ultimate Instagram Marketing Guide For Personal Trainers.

Frequently Asked Questions

1. Why should I use Instagram Stories for my fitness business?

Instagram Stories offer a dynamic way to connect with your audience, showcase your services, and build a community. They provide immediate visibility, encourage engagement through interactive features, and can drive traffic to your website or promotions. 

2. What types of content work well for fitness Instagram Stories?

Effective content includes behind-the-scenes glimpses, client success stories, quick workout demos, nutrition tips, daily challenges, motivational quotes, event previews, interactive polls, staff introductions, and member spotlights. 

3. How can I make my Instagram Stories more interactive?

Utilize Instagram’s interactive features like polls, questions, quizzes, and countdowns. Encourage followers to participate by asking for their opinions, hosting Q&A sessions, or creating challenges that they can join. 

4. How often should I post Instagram Stories for my fitness business?

Consistency is key. To keep your audience engaged, aim to post daily or several times a week. However, focus on quality over quantity and ensure each Story provides value to your followers. 

5. Can I use Instagram Stories to promote special offers or events?

Yes, Instagram Stories are excellent for promoting limited-time offers, discounts, and upcoming events. Use features like countdown timers to create a sense of urgency and encourage immediate action.

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