Facebook has 2.9 billion active users and collects extensive data about each one. It knows their likes and dislikes, what they are looking to buy, and more.
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Try it freeThis means if you want to become a successful personal trainer, you can use Facebook ads to your advantage to get qualified leads for your business. No matter who your ideal clients are, you can bet that Facebook can easily find them and bring them to you.
Of course, this doesn’t come for free.
It costs money to run Facebook ads, so devise the right strategy to ensure you make more from leads than you spend on ads!
If you can do that, then you have a winning formula for Facebook ads. And this formula can help you grow your fitness business exponentially in months rather than years. So how do Facebook ads work, and how can you make the most of them?
In this post, we will share the basics and seven foolproof strategies for winning with Facebook ads and growing your fitness business quickly.
Let’s dive in
What are Facebook ads?
Facebook ads are advertisements in a variety of formats that run through Facebook’s advertising platform. They can appear on feeds, messengers, and non-Facebook apps and websites.
The cool thing about Facebook ads is that they can be targeted to extremely specific audiences. Unlike TV commercials or billboards, Facebook ads appear only to a business’s ideal target market and appear right on their phone or computer.
Creating a Facebook ad is similar to writing a regular post, but businesses can ensure that their content is reaching more of the right people by paying for an ad. Business owners can use Facebook’s ad campaign manager to monitor their ads and see their results.
Now that you have a better understanding of how Facebook ads work, let’s talk about seven crucial steps for using Facebook ads for your personal training business.
1. Nail down your killer offer
Facebook ads are all about the offer. You want to give people a reason to click on your ad and get to know you. So, you first need to nail down your unique personal training offer that you will promote via Facebook.
Think about something that is enticing for your ideal clients and has a low barrier of entry. For example, you wouldn’t want to offer ten personal training sessions in Facebook ads. These are expensive and require much trust-building before someone wants to buy them. Instead, think of something that takes less of your time and will help you begin your relationship with leads.
Consider one of these types of offers:
- Free person training session (online or in-person)
- This takes a little bit of your time, so you’ll want to be sure you can convert takers into paying clients.
- This can be really enticing to anyone considering personal training!
- Downloadable freebie
- This option is cheaper and much more scalable; you’ll be able to offer it to many more people at once.
- This option takes a longer strategy as you’ll need a good sales funnel to convert anyone who subscribes to customers.
Start with an offer you are comfortable with and will be able to use to convert. Over time, you can experiment with a few different offers to see what brings you the best results. We’ll talk a little more about testing your different offers later.
But for now, know that a Facebook ad is nothing without the right offer that will attract your ideal clients and get them excited to get to know you. Before doing anything else, figure out what offer you will use to make your Facebook ad click-worthy.
2. Write copy that converts
Copy is the important words you use in your advertisement to draw readers in and convince them to take the desired next step. Good copy drives readers to take action and can make or break a Facebook ad.
Here is a very simple formula for writing your Facebook ad caption.
- Hook - Call out your ideal client’s pain points.
- Body - Tell them about your solution!
- Call to Action - Let them know what to do next.
When writing a copy, it’s essential to know your target audience. For the best results, speak directly to your ideal client and dig into their problems. Are they struggling to lose that post-baby weight? Do they want to build muscle?
Think about the problems you solve, share how your offer can help, and tell readers what to do to get started.
3.Choose an image or video
Of course, another important aspect of the ad is the media itself. This will capture the attention of your leads as they scroll through their feeds.
Image ads are the easiest to create and perform well. When choosing an image, don’t think about making it look like an ad; think about making it look like a picture someone might see organically in their feed.
You might also try videos, though they require more skill and time. If you’re just starting out, starting with an image and working from there can be helpful. Make sure whatever media you choose fits your offer and your brand.
Once again, keep your ideal client in mind here and choose media that will stand out and get their attention in the right way.
4. Build a landing page
Your Facebook ad is useless without a link that takes prospects to the next step. To create this link, you should build a unique web page where users can take advantage of the killer offer you’re advertising.
But just because someone clicks your link doesn’t mean they will automatically buy or enter your sales funnel. Your landing page must convince them to share their information or take the right next step.
Good copy is vital here. You should also include testimonials and a short blurb about yourself and your business.
Of course, you’ll need to include the button or form where users can enter their information to receive your offer. For a downloadable freebie, ask for an email and a first name. If you’re offering a free personal training session, use a Typeform to pre-qualify leads.
Steal this Personal Training Consultation TypeForm template for FREE
5. Set your goal and budget
Before sending your ad to the world, you should determine its goals and the amount you can spend to achieve them.
Think about your objectives. Is it to gather lead information? What are your conversion goals? Out of 100 people who see your ad, how many do you want to click on it? How many leads convert into paying clients? And how much did they pay?
If you’re making $100 per lead, that’s pretty profitable. But what if you’re only making $1 per lead? Are your ads worth it?
Get clear on your numbers and marketing objectives since they will affect your budget. That is how you will determine what a reasonable cost is for you. Remember, your ads should eventually make you more money than you’re spending on them. If they’re not, your formula needs fixing.
6. Facebook targeting
Facebook is smart enough to determine the right audience after a few conversions, but you’ll need to help your ads get on the right path.
When creating ad campaigns, make sure to input your location. Use your information about your ideal clients to target your ads based on a combination of qualities. You can narrow down demographic information like age and gender, then get even more specific and target people with certain interests (like physical fitness).
Keep an eye on your audience size, and don’t make it too small. You want to ensure that you are still targeting a large number of people. Once your campaign is launched, Facebook will be able to determine who to show your ads to and where.
7. A/B Testing
The above steps will help you craft your Facebook ad, but you’ll want to experiment with each step to make sure that you are getting the best results. This means testing your ads, so that you can see what’s working and find new ways to win with Facebook ads.
A/B testing involves comparing two or more ads. You should test your ad copy, media, and offers.
Use Facebook analytics to monitor your results and adjust accordingly. Things to keep in mind:
- Which posts got the most unique views?
- How many clicks stemmed from paid ads?
- Does your audience respond better to photo or video content?
Use your insights to help you keep creating new and better ads.
How to convert more leads into paying clients in 2025?
Facebook ads can help you convert leads, but if you want to attract and retain more clients in 2025, offering online personal training can help you expand your reach.
Online personal training involves delivering some or all of your training components remotely to clients, which can help you serve more people than traditional personal training models. It allows you to make more money and grow your business more quickly. It can also be a great offering to share via Facebook ads with your target audience in any location.
TrainerFu has a ton of great resources that can help personal trainers venture into online personal training. From workout to nutrition tracking, automation, to habit tracking, it offers a variety of features to help you skyrocket your fitness business. Check them out here to get started:
Frequently Asked Questions
1. Why should personal trainers use Facebook Ads?
Facebook Ads enable personal trainers to reach a highly specific audience based on location, age, fitness interests, and behaviors, making it an effective platform to attract potential clients.
2. How do I set up a Facebook Ad campaign as a personal trainer?
Begin by creating a Facebook Business account. In Ads Manager, define your campaign objective (e.g., lead generation), set your target audience parameters, choose ad placements, establish a budget, and design your ad creative with compelling visuals and copy.
3. What types of Facebook Ads work best for personal trainers?
Effective ad formats include image ads showcasing client transformations, video ads demonstrating workouts, carousel ads highlighting various services, and lead ads designed to collect contact information directly within Facebook.
4. How can I target the right audience with my ads?
Use Facebook’s targeting options to target demographics such as age, gender, location, and interests related to fitness, health, and wellness. This will ensure that your ads reach individuals most likely to be interested in your services.
5. What budget should I allocate for Facebook Ads?
To test ad performance, start with a modest daily budget, such as $5 to $15. Monitor results and adjust spending based on the effectiveness of your campaigns.